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Pharma (and Everyone Else) Asks: What Would Steve Do?

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The passing of Steve Jobs has been an opportunity for just about everyone (okay, maybe everyone) to assess his significance and ponder the lessons he taught. Blogs (like this one) seem to see it as an obligation to weigh in. And it's safe to say that every company, in every industry, is today looking at itself through the lens of Steve Jobs: If he were in our shoes, what would Steve do?

It's a healthy obsession: How would he innovate? How would he fix our problems?

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